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True Italian Plaster Samples The effects SAFRA selected to compose the ARTENOVA Italian Plasters package are the result of 40 years of investigation in two directions. Part of the effort was put in discovering how decorative feelings were conveyed in the past. That effort led SAFRA to the rediscovery of effects and techniques typical of Italy's decorative past, which translated in the rediscovery of famous (Venetian Stucco) and less famous (Stucco Mantovano) products and application techniques developed in the centuries, whose virtues stir today new interest in the Architectural community worldwide. In line with that philosophy SAFRA complemented its line of mineral traditional finishes with a line of earth colorants actually based on earth pigments and water, therefore, unlike most of the pigments normally available on the market, called Earths (Terre) but actually based on mineral oxides. The second part of the effort was placed by SAFRA's R&D in the development of formulations outperforming the present market standards in some respect, whether technically or aesthetically. In this second family we can surely count products like AQUARELLO, a water-based stain, perfectly resistant to graffiti's and VENEZIANO, a breathable synthetic Venetian plaster resisting over 50.000 brush strokes, re-touchable and washable with virtually any detergent, thus ideal for high-end public areas (hotel lobbies, corporate buildings etc..) The following excerpt was assembled with the only goal of conveying to you a basic introduction to ARTENOVA effects. They are all obtained with water-based finishes, whether mineral, synthetic or both. Each affect is available in different formulations, according to the specific application conditions (e.g. the venetian plaster intended for the restoration of a historical building will be virtually synthetic chemical-free. Should it be applied on a non-lime-based substrate, some resin inside would have to be added. And so on) Thank you for taking the time to pay a quick visit to the following excerpt, assembled with the only goal of conveying to you a basic introduction to the ARTENOVA concept.
	EFFECT NAME: CALCENOVA ARREDO EFFECT DESCRIPTION: Venetian Plaster SUITABILITY: Interiors TOP FEATURES: The mineral finish traditional of Italian decoration school. Unparalleled breathability and mold resistance. INTENDED USE: Luxury environments where warmth of effect and naturality of the finish are predominant in respect to mechanical performance. BINDER: Mineral Lime APPLICATION: Trowel

	EFFECT NAME: CALCENOVA EFFECT DESCRIPTION: Venetian Plaster SUITABILITY: Interiors/ Exteriors TOP FEATURES: The mineral finish traditional of Italian decoration school. Unparalleled breathability and mold resistance. INTENDED USE: Luxury environments where warmth of effect and naturality of the finish are predominant in respect to mechanical performance. BINDER: Mineral Lime APPLICATION: Trowel

	EFFECT NAME: Textured Fresconova EFFECT DESCRIPTION: Venetian Plaster SUITABILITY: Interiors/ Exterior TOP FEATURES: The mineral finish traditional of Italian decoration school. Unparalleled breathability and mold resistance. INTENDED USE: Luxury environments where warmth of effect and naturality of the finish are predominant in respect to mechanical performance. BINDER: Mineral Lime APPLICATION: Trowel

	EFFECT NAME: Fiorentino EFFECT DESCRIPTION: Matt finish Venetian Plaster SUITABILITY: Interiors TOP FEATURES: Breathable Water-repellent, Extra-Hard, Extra-Washable, Retouchable in Time INTENDED USE: Wherever the emotion of mineral plaster is required, but with extra performance (Luxury Public Environments, Humid Areas....) BINDER: Synthetic Water-Based APPLICATION: Trowel

	EFFECT NAME: VENEZIANO EFFECT DESCRIPTION: Smoothest Venetian Plaster SUITABILITY: Exteriors / Interiors TOP FEATURES: Breathable Water-repellent, Extra-Hard, Extra-Washable, Self-Polishing. Retouchable in Time INTENDED USE: Wherever the emotion of mineral plaster is required, but with extra performance (Luxury Pubic Environments, Humid Areas....) BINDER: Synthetic Water-Based APPLICATION: Trowel

	EFFECT NAME: VENEZIANO with wax EFFECT DESCRIPTION: Smoothest Venetian Plaster SUITABILITY: Exteriors / Interiors TOP FEATURES: Breathable Water-repellent, Extra-Hard, Extra-Washable, Self-Polishing. Retouchable in Time INTENDED USE: Wherever the emotion of mineral plaster is required, but with extra performance (Luxury Pubic Environments, Humid Areas....) BINDER: Synthetic Water-Based APPLICATION: Trowel

	EFFECT NAME: MARMORINO EFFECT DESCRIPTION: Extremely Smooth, Semi-Matt Plaster finish with marble dust SUITABILITY: Exteriors / Interiors TOP FEATURES: Extremely Breathable, Natural mineral finish. Very classical finish, historically more popular in the northern part of Italy. INTENDED USE: High-end residential estates where natural products are required. Luxury pubic areas where no special surface abuses are expected. BINDER: Mineral Lime and Marble dust APPLICATION: Trowel

	EFFECT NAME: Strange MARMORINO EFFECT DESCRIPTION: Extremely Smooth, Semi-Matt Plaster finish with marble dust SUITABILITY: Exteriors / Interiors TOP FEATURES: Extremely Breathable, Natural mineral finish. Very classical finish, historically more popular in the northern part of Italy. INTENDED USE: High-end residential estates where natural products are required. Luxury pubic areas where no special surface abuses are expected. BINDER: Mineral Lime and Marble dust APPLICATION: Trowel

	EFFECT NAME: ACQUARELLO EFFECT DESCRIPTION: Uneven Stain SUITABILITY: Exteriors / Interiors TOP FEATURE: Aerosol Graffiti Resistant INTENDED USE: Urban historical buildings BINDER: Synthetic Water-Based APPLICATION: Brush

	EFFECT NAME: ACQUARELLO with interest EFFECT DESCRIPTION: Uneven Stain SUITABILITY: Exteriors / Interiors TOP FEATURE: Aerosol Graffiti Resistant INTENDED USE: Urban historical buildings BINDER: Synthetic Water-Based APPLICATION: Brush

	EFFECT NAME: MURI D'ARTE EFFECT DESCRIPTION: Rustic SUITABILITY: Interiors TOP FEATURES: Sound and Thermal insulation capabilities. Extremely user friendly BINDER: Synthetic APPLICATION: Trowel

	EFFECT NAME: MURI D'ARTE Stone EFFECT DESCRIPTION: Rustic SUITABILITY: Interiors TOP FEATURES: Sound and Thermal insulation capabilities. Extremely user friendly BINDER: Synthetic APPLICATION: Trowel

	EFFECT NAME: ETRURIA 02 EFFECT DESCRIPTION: Textured matt & shiny SUITABILITY: Exteriors and Interiors TOP FEATURES: Elastomeric and Very High scrub resistance and detergents resistance BINDER: Synthetic APPLICATION: Trowel

	EFFECT NAME: TRAVERTINO EFFECT DESCRIPTION: Subtle, Extremely Smooth. Matt Plaster finish with marble dust and selected sands SUITABILITY: Exteriors / Interiors TOP FEATURES: Extremely Breathable, Natural mineral finish. Classical of the decorative tradition in Tuscany and in the central part of Italy. INTENDED USE: High-end residential estates where natural products are required. Luxury pubic areas where no special surface abuses are expected. BINDER: Mineral Lime and Marble dust APPLICATION: Trowel

	EFFECT NAME: Trowel Mantovano EFFECT DESCRIPTION: Venetian Plaster SUITABILITY: Interiors TOP FEATURES: The mineral finish traditional of Italian decoration school. Unparalleled breathability and mold resistance. INTENDED USE: Luxury environments where warmth of effect and naturality of the finish are predominant in respect to mechanical performance. BINDER: Mineral Lime APPLICATION: Trowel and brush

	EFFECT NAME: Mantovano EFFECT DESCRIPTION: Venetian Plaster SUITABILITY: Interiors TOP FEATURES: The mineral finish traditional of Italian decoration school. Unparalleled breathability and mold resistance. INTENDED USE: Luxury environments where warmth of effect and naturality of the finish are predominant in respect to mechanical performance. BINDER: Mineral Lime APPLICATION: Brush with 2 hands busy

	EFFECT NAME:Resin Mantovano EFFECT DESCRIPTION: Smoothest Venetian Plaster SUITABILITY: Exteriors / Interiors TOP FEATURES: Breathable Water-repellent, Extra-Hard, Extra-Washable, Self-Polishing. Retouchable in Time INTENDED USE: Wherever the emotion of mineral plaster is required, but with extra performance (Luxury Pubic Environments, Humid Areas....) BINDER: Synthetic Water-Based APPLICATION: Trowel

	EFFECT NAME: Stucco Romano EFFECT DESCRIPTION: Smooth Venetian Plaster SUITABILITY: Interiors TOP FEATURES: Breathable Water-repellent, -Hard, Washable, Self-Polishing. INTENDED USE: Wherever the emotion of mineral plaster is required, but with extra performance (Luxury Pubic Environments, Humid Areas....) BINDER: Synthetic Water-Based APPLICATION: Trowel

	EFFECT NAME: LIBERTY EFFECT DESCRIPTION: Matt "Lime-milk" SUITABILITY: Exteriors / Interiors TOP FEATURES: Extremely Breathable, Natural mineral paint. Anti-mold. Hygenizing. INTENDED USE: Residential estates where natural products are required. BINDER: Mineral Lime APPLICATION: Brush

Other Lime plasters, with different sands and marble dusts, different in look and texture, are available -whether purely natural or with different amounts of resin, according to aesthetic specification and required performance.